National Office Delivery | Authentic Designer Brands | Branded Concierge Presentation
Client profile (anonymized)
A national professional services firm specializing in financial consulting, with 15 regional offices across the United States, partnered with Select Shades to deliver iconic polarized Ray-Ban New Wayfarers as part of its annual leadership recognition program.
The challenge
The firm’s internal experience team needed to procure high-end appreciation gifts for 650 regional directors and key partners as part of their annual “Leadership Excellence” recognition program.
The brief: “We need a gift with immediate brand recognition that feels like a personal ‘thank you’ rather than a standard corporate giveaway. It must be consistent authentic retail quality, include branded elements, and arrive at 15 different offices on a specific schedule.”
The decision: Bulk Gifting for Streamlined Execution
Because the client had already identified their sunglasses style of choice and preferred to ship them rather than have an on-site activation, they utilized the Select Shades Bulk Corporate Sunglasses Program to streamline procurement. This path was chosen to meet three specific needs:
Curated Selection: Fast access to a “Proven Winner” and an iconic style that everyone loves: the medium-size Ray-Ban New Wayfarer in black with polarized lenses.
Guided Fulfillment: Consolidated shipping to 15 regional offices with individual tracking and status updates.
Procurement Efficiency: A quote turnaround and inventory lock within 24 hours to meet a tight two-week deadline.
Objectives (what success looked like)
Premium Quality: Every unit delivered as authentic retail stock with original manufacturer packaging.
Brand Integration: Custom presentation that aligned the firm’s brand with the luxury of the gift.
Operational Certainty: Seamless delivery to all 15 locations without inventory shortages or logistical delays.
The solution:
Authentic Brand Selection + Custom Kitting
SSEE executed a curated bulk strategy to distribute the Ray-Ban sunglasses.
The “Concierge” Presentation Layers
To elevate the unboxing and remove any “swag” feel, SSEE provided:
Custom Branded Microfiber Cloths: Each pair was accompanied by a premium cleaning cloth featuring the firm’s logo.
Original Retail Packaging: Every pair arrived in its original manufacturer box with all documentation, ensuring the recipients knew they were receiving the genuine article.
Operationally, SSEE handled:
- Live inventory allocation for 650 premium units.
- Production and kitting of custom-branded microfiber accessories.
- Logistics coordination for a 15-destination tiered delivery.
Timeline
Day 1: Discovery call and style recommendation.
Day 2: Quote provided and inventory locked.
Day 3: Digital agreement finalized.
Days 4–10: Custom accessory production and kitting.
Day 12: Simultaneous shipping to all 15 regional offices.
Results: Program Performance
On-Time Multi-Office Delivery: All 15 regional offices received their full shipments within the committed delivery window.
Zero Product Exceptions: No reports of damaged packaging or quality concerns during the distribution process.
High Recipient Relevance: Post-program feedback indicated the gift was perceived as one of the firm’s most successful appreciation initiatives to date.
Budget Integrity: The program was delivered exactly within the client’s per-recipient budget target.
“Moving from promotional items to authentic retail brands completely changed how our leadership team perceived the gesture. It finally felt like a gift worth giving.”
Why this worked
This program succeeded because the client had already identified eyewear as the ideal gift category. Our bulk gifting program removed the complexity of sourcing Ray-Bans at scale and gave our client access to volume-based pricing. By combining curated styles, branded presentation, and dependable fulfillment, the firm delivered a meaningful appreciation gift without adding operational friction for their internal team.
